Analytics Setup & Backend Integration
The first step in leveraging the power of data science to improve business outcomes is correctly setting up analytics software. Woodside Ventures can help you integrate analytics tools like Google Analytics, Hubspot, Facebook Pixel, and more into your site to track impressions, conversions, and the other KPIs that will inform the strategy we build together moving forward.
Reporting
Your analytics tools are continuously gathering data, and it can be a lot to sift through. Our team of data scientists will aggregate and analyze the performance of your digital projects and report key findings in regular meetings.
A/B & Multivariate Testing
Making data-driven decisions is key to growing your business. Woodside Ventures can plan, conduct, and analyze A/B & Multivariate testing to explore a breadth of options, allowing us to identify the most effective choice.
Data Sanitation
Insights are only as good as the data they're based upon. Through data sanitation, our team can clean up dirty data including common culprits like duplicate, inaccurate, and incomplete data to ensure the insights we provide are as accurate as possible.
Machine Learning
Machine learning can be utilized countless ways within a digital strategy. Woodside Ventures can help your team leverage the power of machine learning to provide scalable data preprocessing, run orchestration, and model training, tuning, and deployment solutions.
Predictive Modeling
Data doesn't just tell us what's going on right now or what has happened in the past -- it can give us a glimpse of future outcomes, too. Predictive modeling harnesses the power of artificial intelligence to help you make better, data-driven business decisions. Our predictive modeling software uses variable selection algorithms and cross-validation methods to ensure you're getting the most accurate prediction to drive important business decisions.
Neural Networks
Data is often complex, containing countless subtle patterns and relationships. Neural networks are series of algorithms that can help uncover these underlying connections. With the help of neural networks, Woodside Ventures can efficiently identify clusters and correlations in data, providing superior data analysis.
