Growing a business isn't easy - every industry and brand is unique. At Woodside, we take battle tested strategies and customize them to help your business reach its goals.
SEO is the foundation of any marketing strategy. Don't waste your marketing efforts by not keeping SEO in mind with every campaign you run, because everything you do impacts your organic rankings.
Search engine ads are now more efficient than ever. From shopping ads, to contextual search, to responsive display ads and ROAS targeting. Google has shifted the way PPC works in order to drive a higher ROAS.
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Every click has the opportunity to enter your funnel and receive your automation campaigns. From a welcome series, cart abandonment, to customer winbacks - emails, SMS, and ad syncing are critical to driving revenue and lowering CAC.
Although display has lost a lot of its luster ever since social media ads have taken over, there's still room for opportunity with display via gmail ads, podcasts, newsletters and sponsored content. If the ROI is there on a granular level, it's worth testing and scaling.
The fastest way to scale will always be through social media ads. Leveraging the algorithms to find the audience you want will impact your CTRs and CPCs, but ultimately, your ads and offerings are what will pre-sell the user before arriving on your site.
Frequently creating high-quality content will rank on the first page of Google and it's what drives long term success and drastically lowers CAC. Shoppable blog content is now the norm - turn top of funnel traffic into revenue.
Influencers should be selected very carefully in order to minimize spend and track true ROI. We don't believe in working with expensive influencers with inflated reach - we prefer working with micro influencers at scale.
We've proven this drives revenue and helps with re-usable assets for emails / ads / other marketing.
SEO, UX & ANALYTICS
"Woodside designed sitewide UX enhancements that made our sites more usable for users and search engines. They've consulted us on everything from UX, to SEO, PPC and Analytics which has helped our growth tremendously."
PAID PERFORMANCE ADS
Our goals of ensuring the Denison experience translated well to prospective students was enhanced by the Woodside team across all outlets such as Social, Search & Display. We used an analytical approach to quickly reallocate spend across different campaigns and marketing channels to increase efficiency and get the most out of our budget.
E-COMMERCE GROWTH
The Woodside team took our dormant merch shop and re-ignited the marketing efforts to connect with our engaged fanbase. From social media, to email automation and website optimizations, we were able to grow sales significantly enough to reinvest in the channel.
E-COMMERCE GROWTH
The Woodside team amplified our online presence and re-ignited the marketing efforts to connect with our engaged fanbase. From social media, to email automation and website optimizations, we were able to grow sales significantly enough to reinvest in the channel.
