Media Strategy & Execution

Unlock Full-Funnel Media Strategy & Execution

A Smarter Approach to Building and Activating Your Brand

At Woodside Ventures, we believe that media strategy should never be one-size-fits-all. Every brand has a unique journey — and every dollar spent should move that journey forward with purpose and precision. From top-funnel awareness to ROAS-driven performance marketing, we align every tactic to your audience, objectives, and budget.

From Awareness to Acquisition — and Everything In Between

Whether you're investing in brand sponsorships or programmatic Connected TV, our integrated approach ensures that every media decision complements the next. We work with you to create a holistic plan that:

  • Identifies the right strategy for each stage of your funnel — from audience-building and engagement to conversion and retention.
  • Aligns with your brand’s image and essence — so awareness campaigns feel as authentic as they are impactful.
  • ‍Balances brand-building with performance marketing — ensuring ROAS accountability while supporting long-term brand equity.
🤝 Brand Partnerships
💖 Retention & Loyalty
📈 Actionable Reports
👩‍💻Influencer Marketing

Budget-Conscious. Audience-Obsessed. Outcome-Driven.

We help you make the most of your media spend without sacrificing scale or sophistication. Our expertise spans:

  • ROAS-focused Performance Marketing: Data-driven strategies across social, search, and digital platforms to maximize efficiency and conversion.
  • Trackable Programmatic & Connected TV: Advanced targeting and attribution for mid-funnel engagement and scalable reach.
  • Audience-Aligned Top Funnel Campaigns & Sponsorships: Smart brand integrations and awareness drivers that reinforce your brand while reaching the right people at the right time.

‍

📈 ROAS-focused Marketing
📺 Programmatic & Connected TV
👨‍👩‍👧‍👧 Audience-Aligned Campaigns

Strategy + Execution = Results

At Woodside Ventures, strategy isn’t separate from execution — it powers it. Our team partners closely with clients from day one to:

  • Define and refine the right media mix.
  • Optimize spend across all channels.
  • Continuously measure, report, and adjust based on results.

The result? Media plans that drive measurable growth while reinforcing your brand’s essence at every stage of the funnel.

🧼 Data Sanitization
💻 Backend Integration
📈 Predictive Modeling

SEO, UX & ANALYTICS

"Woodside designed sitewide UX enhancements that made our sites more usable for users and search engines. They've consulted us on everything from UX, to SEO, PPC and Analytics which has helped our growth tremendously."

L. Cooper - VP Consumer Media
24%
YOY NON-BRAND SEARCH GROWTH

PAID PERFORMANCE ADS

Our goals of ensuring the Denison experience translated well to prospective students was enhanced by the Woodside team across all outlets such as Social, Search & Display. We used an analytical approach to quickly reallocate spend across different campaigns and marketing channels to increase efficiency and get the most out of our budget.

G. Sneed - VP for Enrollment Management
10%+
YoY Increase in Applications

E-COMMERCE GROWTH

The Woodside team took our dormant merch shop and re-ignited the marketing efforts to connect with our engaged fanbase. From social media, to email automation and website optimizations, we were able to grow sales significantly enough to reinvest in the channel.

C. Scholvin - Chief Operating Officer
5x
Overall Ecommerce YoY Revenue Growth

E-COMMERCE GROWTH

The Woodside team amplified our online presence and re-ignited the marketing efforts to connect with our engaged fanbase. From social media, to email automation and website optimizations, we were able to grow sales significantly enough to reinvest in the channel.

K. Norris - VP Product & Operations
3X
YoY Growth

Let’s work together --drop us a line.

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Pittsburgh, PA 15232
(412) 555-1212
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