As a business owner, you are constantly seeking to find new and innovative ways to help your business thrive and experience financial growth. With that in mind, marketing strategies are beginning to change as artificial intelligence (AI) becomes more prevalent in our society. Because AI search engines operate differently than traditional search engines, it is important to understand how AI search engines gather content for their users. In this blog, we will discuss how Large Learning Models (LLM’s) operate, why they are important to your business, and how to use LLM metrics to assess the effectiveness of your LLM seeding strategy.
What Is LLM Seeding, And How Does It Work?
Before we explain the reason why LLM seeding is important for your business, let’s take a moment to give it a proper definition.
“LLM seeding is the strategic practice of creating and distributing specifically designed to be discovered, understood and cited by AI language models.”
In short, it is a form of search engine optimization (SEO). Just like it is important to tailor your content for a Google search, it is also important to do the same for AI search engines. In order to get mentioned and cited by LLM's, you first need to have a clear understanding of how LLM seeding works. LLM seeding can help to prepare your content so that users of AI tools such as: ChatGPT, Claude, and Perplexity will find your content.
Why LLM Seeding Is Important To The Success of Your Business
Now that we know what LLM seeding is, let’s explore the reason why proper use of LLM seeding is so important for business growth as AI becomes more entrenched into our society. It is worth noting that LLM seeding is not traditional SEO. LLM seeding for AI tools should focus more on earning citations rather than getting clicks. So, how can you use LLM seeding to help your business grow? Because AI searches are rising in number, a lot of users get answers without even clinking once. Even if the individual never clicks on your website or product, AI still cites your content. If your business gets cited along with other top businesses, this will bring more credibility to your content. Even if you are not at the top of the rankings, LLM’s can still cite you online.
What Kind of Content Do LLM’S Prefer?
Now that we know that LLM seeding is important to your business, let’s make a list that explains the kind of content that LLM.s prioritize:
- Comparison Tables: Comparison tables are extremely useful in LLM seeding because they provide the search with quick, structured answers to a question that is being asked by the user. For example, if a user asks an AI search engine to provide the advantages and disadvantages of email marketing. A structured table that clearly conveys this information will provide an easy target for the search engine. Because LLM seeding prefers straightforward, structured content that provides simple answers, optimizing websites pages in this format will help greatly improve your AI visibility.
- Hands-On Testing And Honest Reviews: An important trait of AI that we must understand is that AI visibility and citation is not dependent on your ability to give the user the answer that they like the most. It is more about providing experience and honesty about a subject or topic. When you conduct hands-on testing and provide an honest review, AI can then provide the search engine user with an answer that is more accurate and useful to them, Another reason why hands-on testing is important is because it can add credibility to your content,
- Make Content Specific: When you are creating content online, it is important to avoid general content that is broad in nature. Instead, focus on providing information that is specific. Let’s say that you wanted to write a blog about the weather. Creating a blog that is titled: “What Is Today’s Weather Forecast” is not likely to get cited by AI. The topic is too broad. Instead, it would be better to create several sections that are more specific. For example you could create a section with the title: “Today’s Weather Forecast For New York City” It is more likely that the search engine user will search for “Today’s Weather Forecast For New York City” than it is that they will search for “Today’s Weather”
- Use FAQs That Provide Quick And Direct Answers: AI search engines want to search the web and find direct answers quickly. For this reason, it is important to get to the point right away. Write your headings in the way that you would expect your users to ask a question, and then directly answer the question in the first couple sentences of the section. If you need to add a more detailed explanation for your answer, you can do that after the answer to the question has been provided
- Use Focused Resources: As we have already mentioned, AI search engines like to find content that is specific, and answers direct questions. Creating content or applications that are specific to a certain industry or niche will increase your AI visibility. After all, when most people make a search, they are looking for an answer to a specific question. If your content is not written in a way that AI can find it, then you are not likely to get cited in LLM’s and fewer users will see your content or services.
Where Is The Best Place To Publish LLM-Friendly Content?
Now that you know how LLM’s prioritize content, we will now provide a guide to LLM seeding your content. The first thing to understand is that LLM’s do not think for themselves. Instead, they are trained to search for content in certain places. Rather than browsing the web, they are being trained to gather information from open datasets and selected sources.
It is important to note that certain platforms have a different effect on LLM’s. These influences can be divided into two specific categories, training inclusion and real-time retrieval.
Training Inclusion: This term is used to estimate how likely it is that the content on a platform was part of an LLM’s original training dataset.
Real-Time Retrieval: This matrix is a measure of how frequently LLM’s access new content from a platform at runtime. This is especially the case for retrieval-augmented platforms such as: Reddit, Bing, or Claude.
Why Is It Important To Understand LLM Metrics?
Understanding LLM metrics is important because not all metrics are designed the same. The goal that your company is trying to accomplish may determine which metrics you want to rely on for determining success. LLM’s can be used for a variety of business purposes, which include services such as:
- Applications
- Document Summaries
- Answering Questions
- Providing Recommendations
- Communication Agents
Ways To Track And Measure The Success of LLM Seeding
For business owners, one of their number one priorities is making sure that their company is operating in the most efficient way so that they can maximize their financial success. When evaluating your business efficiency and success, it is important to remember that the foundation for your success is the consumer. That is why you should make sure that your content is reaching the consumer. While LLM seeding is an essential part of business growth, it is also equally important that you track and measure the success of your LLM seeding efforts so that adjustments can be made to improve the visibility of your content in the future.
When trying to determine which metrics to prioritize, you should first evaluate the needs. Here is a list of some ways that you can track the success of LLM seeding:
- Check for an increase in branded research volume
- Direct traffic
- Track branded visits back to seeded content
- Track whether AI models are using the specific type of language, framework names, or metrics
Woodside Ventures Provides Business Advice For Reaching Your Growth Potential
As AI continues to rapidly exert its force on our society, businesses are faced with new and difficult challenges that they have never been faced with before. It leaves them asking questions such as: ‘What Effect Will AI Have On My Business?”, “Should I Embrace AI To Help My Business Grow?”, or “Will AI Make My Business More Efficient?” These kinds of questions can leave business owners feeling stressed and overwhelmed.
If you have questions about how to position your business for success during this time of uncertainty, feel free to contact the experts at Woodside Ventures for advice. We offer guidance that can help you with optimizing internal link structure or provide simple strategies to improve SEO in 2025.
