If you are a business executive or marketing manager, you are probably well aware of the important role that online marketing plays in maintaining or growing a company. That is because more people are using the web as their primary location for shopping, rather than driving to a local department or retail store. With that being said, simply maintaining an online presence in itself does not necessarily mean that your business will grow, or your brand will get noticed by search engines.
It is important to understand where search engines prefer to gather information, and how you need to format your content to make gathering this information quick and easy. It is also important to know how to use online platforms in accordance with platform policies, so you do not run the risk of being removed from them.
In this blog, we will provide guidance about how to use Reddit to grow your online presence. Some of the topics we will cover include:
- Why You Should Use Reddit Marketing For Your Business
- How To Set Up A Profile On Reddit
- How To Use Reddit To Gain Trust And Credibility
- How TO Quickly Build Karma As A New Account
- How To Mention Your Brand Without Violating Subreddit Rules
Why You Should Use Reddit Marketing For Your Business
You might be asking yourself “why is Reddit so important when there are multiple other online platforms to my brand?” One of the main reasons is because Reddit powers search and AI. While Reddit used to be a place to hangout and socialize on the internet, it has now established itself as a popular location for search engines to gather information. Not only is Google using this platform, but OpenAI is retrieving conversations to feed ChatGPT answers.
Another reason that Reddit can help grow your business is because the platform has moderators and algorithms that can remove accounts that are trying to short-cut the system. If you take the time to learn the culture and market your business the right way, Reddit is an excellent place to market your brand online.
How To Set Up A Profile On Reddit
Now that you know why Reddit marketing is important for growing your brand online, it is time to set up a profile. In today’s world of technology, there are many fake accounts and online scammers that are using online platforms to steal money or personal information. Establishing a profile for your business gives you the opportunity to show your audience that you are a legitimate company.
Creating a business profile on Reddit is quick and easy. When you use Reddit Pro sign up, Reddit will suggest a profile bias for businesses. When you use their improved setup, you can create a profile bio with the following two simple simple steps:
- Provide your official website
- Choose one of several suggested descriptions
Another reason that it is important for businesses to have a Reddit profile is because it gives viewers a place to see who you are, and what products or services you have to offer. Think of it as the next step to a successful purchase.
The first step is getting noticed through engagement on a community page. Once someone reads your content, they can check out your profile to learn more about you.
How To Use Reddit To Gain Trust And Credibility
Before using any online platform to market your business or brand, it is important to have a clear understanding of how the platform works, and what rules you need to follow to maintain a profile. As you would expect, Reddit is no different.
While using Reddit ads is one of the ways that you can take advantage of Reddit marketing, gaining trust and credibility is the first step to being successful.
The primary goal should be to grab the attention of your audience by providing them with engaging content. It’s all about building trust and gaining a better understanding of what your customers want.
One of the best ways that you can gain the trust of Reddit users is to participate in conversations that involve your brand. By offering your insights or expertise about the subject, you will begin to build trust and credibility with your peers and potential customers.
How To Build Karma As A New Account
Before we go any further, we need to establish a definition for Reddit karma.
Reddit Karma is essentially a score that varies based on whether people upvote or downvote posts and comments. When someone upvotes, the score goes up and vice versa.
So, why is Reddit karma important? One of the reasons that it is important is because some communities on the platform will not allow users to to engage on their page without a good karma score.
The other reason that good karma is important is because it helps you gain the trust of others. When users notice that you have good karma, it tells them that you are likely a legitimate company rather than just random spam on the internet.
Now that you have a clear understanding of Reddit karma and why it is important, you are probably wondering how to get more karma on Reddit so that you gain credibility and achieve business success.
Some ways to gain Reddit karma include
- Begin by using subreddits that are friendly for new users: Start by using communities that are more friendly to new accounts. Larger communities have stricter rules that can cause posts from new users to get their posts removed before other users see them. Communities such as: /r/CasualConversation, r/No Stupid Questions, r/Aww are good options for beginners.
- At first, comment more than you post: Comments are not filtered as frequently as posts. In addition, users are more likely to upvote a short reply rather than a large post from a new account.
- Establish a timing and engagement strategy: One of the factors that you must consider is the fact that Reddit rewards timely posts. For this reason, a well-timed post is more valuable than making a random post based on a whim. Another important thing to consider is that comments or posts that do not fit the culture of a subreddit are more likely to get removed. That is why you should scroll through the content before you engage on a particular subreddit. For instance, you would not want to post a sarcastic remark on a subreddit where there is a professional vibe. Another thing to consider is that posting too frequently can have the appearance of spam, which could get a new account removed more easily.
- Avoid Karma killers: Knowing what you should not do on Reddit is also important for gaining karma. A couple things that can decrease your Reddit karma include: engaging in controversial conversations and frequent downvotes that can get you removed from subreddits. You can delete the comment to prevent additional downvotes, but lost karma will not be restored to your account.
- Seek to understand the system that drives karma: While making efforts to follow best practices for Reddit karma is an important part of the process, you may still struggle to see positive results. The reason is because there is more to gaining karma than how many upvotes you receive on your engagement. Account age, unverified accounts and consumer quality score are some of the factors that can affect karma growth.
- Utilize external help to speed up the process: While learning about ways to improve your Reddit karma is important, it is also a good idea to seek help as well. One of the best ways to give your account a boost is to buy Reddit shares. This gives you an advantage because your content will get funneled into feeds, which gives it a higher chance of being seen by others users.
How To Mention Your Brand Without Violating Subreddit Rules
As we have already learned, Reddit can be a great place to find new customers and grow your online brand. With that being said, there are some guidelines that must be followed in order to maintain your account. Let’s take a look at how to promote a product on Reddit without being banned from the platform.
Having your account removed from a subreddit might seem daunting, but you do not need to be left in the dark about the rules of the game. One way that you can position yourself to remain active and successful on Reddit by reading posts written by moderators. This will help you to better understand the rules of a particular subreddit.
Another thing to consider is the way that you market your products and services. Posting content that appears excessively self-promotional can get a post removed or even cause the suspension of your account.
By researching the subreddit, following the rules, and engaging with other users, you can use Reddit marketing to grow your online presence and experience growth in your business.
Seek Advice From The Team At Woodside Ventures
As a business owner, you are well aware of how important it is to have a good marketing strategy. It can be the difference between minimal online visibility and a successful ecommerce business. In a business landscape that features continuous change in online marking techniques, it is important to stay informed about trends that are becoming more prevalent.
Seeking expert advice can be helpful as well. If you need help growing your ecommerce business, reach out to the Woodside team. In addition, we can provide you with advice about how to get cited by AI, or show you how to create engaging & SEO-friendly content.
